Amazon may penalize sellers for violating the listing policy
Amazon has asked sellers to make sure their ads comply with its policies, otherwise it could negatively impact them in the future. On Thursday, he made the following announcement:
Make sure your ads follow the detail page guidelines
To provide a great customer experience, it’s important that your listings meet our product listing requirements. Before creating your ads, review the style guidelines, product detail page rules and sales policies and sales code of conduct.
If your ads violate our policies, we may remove content such as bullets or parts of product descriptions. It won’t negatively impact the health of your account at this point, but maybe in the future.
For more information, visit:
1. Product page style guide
2. Product detail page rules
3. Seller’s sales policies and code of conduct
One seller noted in the comments, “We can’t build detail pages anymore unless we own the brand.”
Another agreed that many sellers are unable to correct ads in order to comply with Amazon guidelines and asked how they were supposed to correct the page. “Seller support hasn’t helped fix a product detail page in years, and the ‘brand owner’ for pdps usually doesn’t exist,” they wrote.
When a salesperson recommended that co-workers focus on the things they can do, “like following directions” instead of “the negative things that we as salespeople cannot change,” a co-worker replied, “Yes … it’s not that difficult. No problem here with Amazon trying to standardize everything to make the platform cohesive and consistent and get rid of the amateurs so the pros have the ability to thrive.”
When you come across product detail pages with errors or that don’t comply with Amazon policies, is it easy to fix them before listing an offer? And have you ever been penalized for listing an offer on a product page with errors?